so a friend recently told me that Whole Foods does this totally sneaky thing where they’ll put a bunch of similarly priced items together on the shelf, and include one item that has no pricing info….and the sneaky part is that the item that’s unpriced is SO much more expensive than all the rest! and it’s easy to think that it’s priced similar to everything around it or mistake another item’s pricing and throw it in your basket and then not notice that you’ve paid $23 freakin dollars for a bottle of balsamic vinegar. I’ve been keeping my eyes out and he’s totally right! I’ve done a little bit of my own investigating (read: bringing unmarked items to the cashier and finding out the prices) and every single time the item has been significantly more than the things around it! (in one case from the bulk section all other trail mix was between 5.99-8.99/lb and this one was $15.99/lb!) there’s a reason everyone jokes that whole foods should be called “whole paycheck” but i do believe there are ways to shop reasonably there (refer back to this post for more tips!)
* photo by lou. isn’t it amazing if i do say so myself?