B2B and B2C Marketing Trends in 2023
Marketing and everything about it change from time to time. The reason is that people also change. For example, the way people marketed an online casino in the past will not work today. To help you keep up with the changes and the demands, we have curated a list of the best practices for B2B and B2C marketing.
1. B2B and B2C – TikTok
TikTok has taken the world by storm. Marketers targeting businesses and consumers know this, and this is why there is a massive demand for TikTok marketers and influencers. It is not unusual today to see ads on the TikTok platform.
One issue there might be with TikTok is that you cannot advertise to users who do not belong to your region. If your TikTok account is in the US, you cannot advertise to people or TikTok users in Asia, and vice versa.
Why is this a challenge? It is a challenge because you cannot reach a wide audience. If you are an online business that sells software programs, you want to target the world. You cannot do this with TikTok.
Nevertheless, you can ask someone to create a business manager account for you in TikTok in a different region. Once you have the password to that account, you can start creating ads for that region.
2. B2C – Podcast Marketing
One trend we are seeing now is the proliferation of podcast channels. In the past, podcasts were like alternatives to radio shows. Some used it as a talk show. Podcasts then became personal. Today, business entities use podcasts to get clients.
Most B2B podcast channels are about marketing. Mostly, folks who host are marketing experts that create content that will convince other businesses to use their services.
Here are some examples of the best marketing B2B podcasts:
- Radically Transparent
- Behind the Post
- B2B Growth
- The B2B Marketing Podcast
- Marketing Spark
Marketers want businesses to know that they are around — that they can help these businesses make sales. In their podcast, their goal is to convince the listeners of the things they can do. They want to prove that they are experts, and the goal of each episode is to add value to the listener and convince them to avail of the marketer’s services.
3. B2B – LinkedIn
LinkedIn has now become a social media avenue for B2B marketing. In the past, LinkedIn was mainly for employees and employers looking for each other. Most people who created a profile on LinkedIn were employees or professionals, hoping that HR managers would take a look at their profile and consider inviting them to an interview.
Today, businesses have a LinkedIn profile, and this profile somehow proves the legitimacy of their existence. The connections that a business profile has is also a testament to its credibility.
Here are some examples of companies that use LinkedIn:
- Online casino corporations;
- Game developers for iGaming and the casual gaming sector;
- Software programs;
- Marketing companies.
It can be summed up that LinkedIn is the Facebook of businesses and professionals. Even freelancers have LinkedIn accounts. They want to ensure that their profile has visibility and that potential clients can see them and make an inquiry about their services.
4. B2B – Video Marketing
In the past, B2B marketing was all about technical letters and PowerPoint presentations. They used to send an invitation to a potential client and then discuss business matters.
Today, you will see tons of videos from companies that offer their services to their target business market. You will see these videos on YouTube and TikTok.
Here are some industries that do this:
- Website hosting companies;
- Software development;
- Marketing companies;
- Manufacturers;
- Companies in the logistics industry.
The goal of these corporations is to make their brand seen by potential clients. These ads are not always visible to a lot of people, as marketers want to make sure that only businesses can see their ads.
This is not to say that you cannot use video for a B2C business. You can and you must! We are trying to say that it is only now that most B2B businesses are using these platforms to advertise aggressively.
Marketing is a never-ending process of change. You must keep yourself abreast of the changing times, along with the changing expectations of society. What used to be funny in the past is frowned upon now — you must not use that kind of humor, or you might be canceled.
Overall, one of the best things you can do is to keep your social media channels active. In addition, you must be active on your own social media so you can see what trends are happening. If you know what people like, you can capitalize on it and make it easier for you to build your brand.
